We specialize in market research designed to build or improve brand value. Brand research can play an important role during many stages of a brand strategy program. When incorporated into a larger engagement, we weave market research into every stage, to create direction for branding, positioning and marketing strategy, and to ensure an efficient focus on the customer.
First, we determine if our research objectives require a qualitative and/or quantitative method. There are a wide variety of solutions available for each method. We choose the method that will efficiently yield the highest quality results in a timely manner. Where appropriate, we offer our clients options, to best serve the organization’s budget, timeline and strategy.